Links
Book marketing
No one buys a book they never heard of. Telling the world about your book is called marketing and it ain't easy. Much of the information on the web is inaccurate or written in technobabble. The information here is accurate and written in understandable language.
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Book marketing basics: social media marketing
Social media marketing is a complex subject. This video discusses using sites like Facebook, Twitter, Instagram etc.
Book Marketing Basics
Marketing a book is complex undertaking. This Padlet is actually four linked Padlets and they will clarify the marketing issues. To access these Padlets, you must be a member.
How to self-publish and market a book
Self-publishing a book is a complex project made more complex by all the mis-information on the web. Marketing the book is yet another problem area that the author must solve.
Many self-publishing authors don’t consider marketing until after the book is published. This approach is wrong. Publishing and marketing are two parts of a single project. This course provides the student with an integrated project plan that will both publish the book and marketing it.
Go here to register for this video class.
Book marketing fundamentals
Don't try to market your book without finding a mentor!
Imagine developing a detailed marketing plan for your book and then implementing it.
In this book, you'll learn:
- How to develop your author's platform material
- How to write your marketing content
- How to engage in marketing activities
- How to get more book reviews
- What kind of events to hold
- How to get publicity
- How to use (or not use) advertising
- What other authors say about book marketing
You can get a copy of this book at Amazon.
Strategic marketing plan
The Strategic Marketing Plan is the master plan for all your marketing activities, and it directs all the tactical tasks that you decide to use. If this sounds nebulous, let me rephrase it. All the marketing tasks except the strategic plan are tactical ones. All these tactical tasks add up to build your tactical plan. Your tactical plan must be in agreement with the objectives in your strategic plan. If the tactical plans and the strategic plan don’t agree, some of your marketing activities will be a waste of time and will possibly also waste money. A marketing task shouldn’t be used just because it’s doable or easy; it should be used because it agrees with the strategic plan.
There is a spreadsheet associated with this activity. It contains a list of questions to answer with space for your answers and typical answers. Members can download a free copy.
